Things are picking back up as we head into Shoptalk and IWLA’s Annual Event next week. More on IWLA below. Before that, we’re talking with brands on Thursday 3/19 with Third Person, Shipware, and Red Stag about how to actually find the right fulfillment partner.

The core message we're focusing on:

FIT = Capabilities x Cost x Team x Trust

Like any equation, if one of those variables is zero, the outcome is zero.

It’s not enough to have the right pricing without the right capabilities. Or the right capabilities without the right team behind them. Or any of it without trust.

The other piece we'll be focused on: fit is a two-way street. The same equation applies as providers evaluate brands.

What's trending

📦 Amazon Moves

Amazon is rolling out 1-to-3-hour delivery across major US cities and acquiring land for a new 1M+ sq ft warehouse in Florida, doubling down on speed and network expansion as it continues to build the most vertically integrated fulfillment operation in the country.

• Faster everywhere: 1-3 hour delivery now live in LA, Chicago, and hundreds of cities, covering 90,000+ items enabled by predictive AI inventory placement and same-day facility upgrades. More markets coming.

• Bigger picture: Both moves reflect Amazon's core strategy - efficiency, automation, and getting closer to the consumer putting pressure on every carrier and 3PL in the network.

Deliveries → | Florida Warehouse →

📦 Parcel Carriers: A Reshuffling at the Top

Amazon surpassed USPS as the largest US parcel carrier in 2025 and now plans to cut USPS volume by two-thirds while FedEx overtook UPS in market cap for the first time since 1999. The parcel landscape is being redrawn in real time.

• Amazon's rise: 6.7B packages handled in 2025 (+10% YoY), displacing USPS (6.6B, -8.3%) and USPS stands to lose billions more as Amazon pulls its volume.

• FedEx on top: Valued at ~$84.9B, FedEx's ascent reflects Wall Street rewarding margin discipline over scale - both major carriers have been cutting capacity post-pandemic as delivery economics tighten.

• What it means for 3PLs: Carrier relationships and rate leverage are shifting. Watch closely as network strategies evolve through 2026.

Amazon/USPS → | FedEx/UPS →

Mission: Possible

Unlock Your Warehouse Potential

2026 IWLA Convention & Expo

1. When: March 29-31 | San Antonio, TX

2. The Vibe: The "3PL Family Reunion."

3. Who to Send: The Owner or General Manager.

4. The High-Impact Attendee: Someone focused on operational survival. This is the only show built by 3PLs for 3PLs.

5. ROI Factor: Defensive. You go here to learn about new regulations, tax incentives, and labor laws. You don't find customers here; you find ways to keep your profit from leaking out the back door.

Go deeper in this blog we wrote earlier this year.

Opportunities in Fulfillment