Black Friday & Cyber Monday are behind us. Looking at LinkedIn and industry news, everything points to a strong week and positive buyer sentiment. Here's to a strong close to 2025!

What's trending

What's really behind the record numbers from Cyber Week 2025? Adobe Analytics put together a strong overview, but here's a quick breakdown:

📦 Record Sales ($) - U.S. Online sales hit records on both Black Friday ($11.8B) and Cyber Monday ($14.25B). Shopify merchants alone did $14.6B, a 27% increase YoY.

📦 Transaction Volume - Number of transactions was a driver to overall performance growth. While tough to nail down, you can get a general sense based on record sales numbers with moderate AOV growth year-over-year.

📦 Shift to Mobile - Approximately 60% of sales during Cyber Week were made on a mobile device.

📦 Modern Day Lay-away - While spending was up, the use of Buy Now, Pay Later also broke single day records on Cyber Monday with over $1 billion in transactions through that payment method.

Opportunities in Fulfillment

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