StartUp CPG Partnership Is Live

Slotted’s partnership with StartUp CPG officially launched on Tuesday.

This is an exciting milestone for us and a meaningful opportunity to bring more structure and analysis to emerging and scaling CPG brands as they source fulfillment providers, the kind of experience that often only comes from learning the hard way or working directly with consultants.

For fulfillment providers, this matters for a simple reason: the next wave of CPG brands now has a better way to find the right-fit providers for their stage of growth, and to show up to those conversations with the right information from day one.

Better inputs on the front end lead to better partnerships and mutual growth on the back end!

What's trending

📦 When consolidation doesn’t go as planned.

Consolidation is usually framed as a path to efficiency and growth. That hasn’t been the case for FAST Group, which was formed in August 2025 through the merger of three logistics providers and is now winding down operations.

📦 Expansion and contraction, side by side.

ALDI announced plans to open three new distribution centers as it doubles down on growth in 2026, while Macy’s shared plans to close its Connecticut distribution center and shut down an Oklahoma facility later this year.

Opportunities in Fulfillment

Feature Highlight: Using Referrals to Stay Focused During RFP Season

Too Many Leads that Don't Fit Your ICP?

It’s RFP season. And not every opportunity is the right opportunity.

We’re seeing more Slotted providers use the Referral functionality to recycle leads that don’t quite fit their business, instead of forcing them through a sales process that was never going to work.

Strong referral partners are valuable, but sometimes a lead falls outside your wheelhouse entirely. Too small. Too big. Wrong category. Wrong demand profile.

That’s where referrals through Slotted can help. Referring leads in Slotted looks like this:

• Identify a lead in your broader pipeline that isn’t a fit

• Let them know you’ll connect them with Slotted, a free resource to help them find the right provider and compare proposals more effectively

• Send the invite using the referral function in your dashboard

• Shift your focus back to your qualified opportunities that actually match your business

The best part? If you're not a subscriber, it doesn't matter. As long as you have a basic account, you can use referral feature.

It’s a simple way to stay helpful without stretching your team and to keep your pipeline focused on the work that matters most.